Re: Entering encryption world

From: Bryan Olson (nameless_at_nowhere.org)
Date: 01/22/05 

Date: Sat, 22 Jan 2005 04:55:37 GMT

Josh wrote:
> I am trying to enter into encryption market using PGP software to
> provide secure email and secure storage.

Use of a respected system puts you several steps above most of
the marketers we've seen on this group.

> My first goal is reaching individuals of all types and small
> companies\offices providing PGP software and thorough guiding and
> support.
> I would appreciate if you can provide some ideas of reaching those
> people and companies interesting in encryption solutions.
> (I don't want large investment on marketing and preffer starting
> small scale and growing over time)

I fear you have come to the wrong place. There are now a number
of cryptographically sophisticated participants in this group;
on technical matters, one can get excellent free information and
advice (along with a bunch of nonsense; such is Usenet). The
science and engineering of cryptographic security is what we do.

On marketing ... not so much.

You might get some novel and creative ideas, but successful
marketing of crypto is a freakish rarity. Understanding of that
rare phenomenon is outside the expertise you are likely to find
here. I've many times talked and talked with my fellow
cryptographers as night turned to morning; talked of making and
breaking ciphers, of designing protocols and reasoning on
security. In each case that the subject turned to turning a
profit, there we had no clue. 

-- 
--Bryan