Re: Do you use HOSTS file ?
From: Thor Kottelin (thor_at_anta.net)
Date: 07/30/04
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Date: Fri, 30 Jul 2004 22:36:42 +0300
Roman Werpachowski wrote:
>
> On the Fri, 30 Jul 2004 00:32:20 +0300, Thor Kottelin wrote:
> Sites hosting ads don't get money for ads being viewed, they get money for
> ads being clicked upon.
That's an over-generalization. Some advertisers pay per impression, some per
click-through, some per sale, and there are other variations as well.
> If I have no intention to click the ads, then whether I
> block them or not doesn't change anything from the site owner's or the
> advertiser's point of view. If he wanted us to get him money before browsing
> his site, he would've forced us to click on them.
In a way, this is already happening. More and more sites now require
visitors to register, e.g. to receive email advertisements, before access is
allowed. I would usually prefer watching ads, but I can understand that the
proliferation of ad blocking software is forcing webmasters to reconsider
the viability of banner advertising.
> Are you implying that we
> should always click the ads or else we are parasites?
No, that's close to a strawman argument. What I am saying that you should
either play along politely, or go elsewhere. Someone offers you content you
want, for free, and only asks in return that you look at their ads.
> If the ad is well done it may even catch my
> attention to the point where I actually click on it and check the offer.
Exactly.
Thor
-- http://www.anta.net/
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