Re: Do you use HOSTS file ?

From: Thor Kottelin (thor_at_anta.net)
Date: 07/30/04 

Date: Fri, 30 Jul 2004 22:36:42 +0300

Roman Werpachowski wrote:
>
> On the Fri, 30 Jul 2004 00:32:20 +0300, Thor Kottelin wrote:

> Sites hosting ads don't get money for ads being viewed, they get money for
> ads being clicked upon.

That's an over-generalization. Some advertisers pay per impression, some per
click-through, some per sale, and there are other variations as well.

> If I have no intention to click the ads, then whether I
> block them or not doesn't change anything from the site owner's or the
> advertiser's point of view. If he wanted us to get him money before browsing
> his site, he would've forced us to click on them.

In a way, this is already happening. More and more sites now require
visitors to register, e.g. to receive email advertisements, before access is
allowed. I would usually prefer watching ads, but I can understand that the
proliferation of ad blocking software is forcing webmasters to reconsider
the viability of banner advertising.

> Are you implying that we
> should always click the ads or else we are parasites?

No, that's close to a strawman argument. What I am saying that you should
either play along politely, or go elsewhere. Someone offers you content you
want, for free, and only asks in return that you look at their ads.

> If the ad is well done it may even catch my
> attention to the point where I actually click on it and check the offer.

Exactly.

Thor 

-- 
http://www.anta.net/

Relevant Pages

  • Re: Glenn Beck--whos left?
    ... "Eight more Glenn Beck advertisers, ... Travelocity and Wal-Mart join the dozen other companies who previously ... Twenty companies have pulled their ads from Beck's show in just the ... The moves come after the Fox News host called ...
    (rec.arts.tv)
  • Re: Coke, GE, Visa have most effective Olympics ads
    ... Most-Liked TV Ads Feature ... Emotional ads are a "natural fit" for the Olympics because it matches ... Marketers have a lot riding on these ads. ... About 100 different advertisers are using the NBC program to peddle ...
    (rec.arts.tv)
  • Coke, GE, Visa have most effective Olympics ads
    ... Most-Liked TV Ads Feature ... Emotional ads are a "natural fit" for the Olympics because it matches ... Marketers have a lot riding on these ads. ... About 100 different advertisers are using the NBC program to peddle ...
    (rec.arts.tv)
  • Re: Favorite comic voting results...
    ... website to much more appealing ads. ... with interested readers but they pay the money so they'd probably want ... Advertisers don't *get* the choice anymore. ... Here's an example - a viewer selects to not see most ...
    (rec.arts.comics.strips)
  • Re: Glenn Beck--whos left?
    ... Twenty companies have pulled their ads from Beck's show in just the ... The moves come after the Fox News host called ... Where were all the advertisers when Olby was lying ... Now why would they want to associate with this disgusting, lying ...
    (rec.arts.tv)