Generating awareness amongst IT staff

I am in the middle od preparing slides for security awareness presentation amongst IT staff (network admins/system/DBAs) etc.

Security awareness is quite low amongst these guys and they seem to believe that the way have done it all these years, can continue all the remaining years too.

Plan is, to create password hack using Ophcrack and run it during presentation. What else can I do to create real time engaging presentation so that these guys might sit up and take notice. How about doing a pen test on databases?

Anyone has any ideas to make this presentation to largely IT technical engaging as possible?

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