RE: Microsoft Security (...how to reassure customers of)

From: Paul Navarre (focus-ms_at_netinteraction.com)
Date: 01/22/04

  • Next message: Gary Rollie: "RE: Microsoft Security (...how to reassure customers of)" 
    To: <focus-ms@securityfocus.com>
Date: Thu, 22 Jan 2004 10:55:06 -0800

    > I'm looking for suggestions and/or resources on how to
    > counter this. If you or any of your companies have run into
    > similar situations, I'd love to hear how you handled it.

    1. Subscribe to bugtraq. Make the point that Linux has security holes too. "In the last week alone I
    there were 18 security alerts for Linux" or whatever. Of course that is over many distributions and
    some of them aren't relevent, but that isn't the point. Most of the Microsoft security alerts aren't
    relevant either, especially on a well maintained server.

    2. Layout your track record when it comes to security and recovery. Even talking about a security
    lapse and then the steps taken to recover is not always the worst thing in the world showing that
    you can deal with the unexpected. Basically make the point that you provide a 1st class service (as
    demonstrated by the record), and to switch is taking a leap into the unknown.

    3. Point out exactly what they are doing. They are using fear and uncertainty to take business from
    you. Tell you customers exactly that. Tell you customers that you are too busy taking care of your
    exisiting customers to go around spreading disinformation to your competitor's customers.

    4. Do a google search and see if you find anything negative about your competitor. If you do find
    something, you don't have to use it. However, if it looks like you might lose a big customers it
    might be worth giving it a shot. For example, if you find a bulletin board post about a client of
    theirs that was out of service for 5 days due to a crash, you might just mention it. "Ask them what
    happened with XYZ corporation". Or even just mention that they have had outages in past. If they
    deny it, fry 'em.

    Good luck,

    Paul Navarre

     

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  • Next message: Gary Rollie: "RE: Microsoft Security (...how to reassure customers of)"

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